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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- New York, NY : Free Press, c., 2001
- Collation
- xiv, 257 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 684850338
- Classification
- NONE
- Statement of Responsibility
- Kotler, Philip
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