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Principles of marketing / Philip Kotler
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2001
- Collation
- xxxi, 785 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 130283290
- Classification
- NONE
- Edition
- 9th ed.
- Statement of Responsibility
- Kotler, Philip
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