Gaya APA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. (2001). Boston, MA: Irwin/McGraw-Hill, c.

Gaya MLA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. 6th ed.. Boston, MA: Irwin/McGraw-Hill, c, 2001. Buku Wajib.