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Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Judul Seri
- The Irwin/McGraw-Hill series in marketing
- Penerbit
- Boston, MA : Irwin/McGraw-Hill, c., 2001
- Deskripsi Fisik
- xvi, 624 p. : ills. ; 26 cm & app.
- Bahasa
- English
- ISBN/ISSN
- 256261253
- Klasifikasi
- NONE
- Edisi
- 6th ed.
- Pernyataan Tanggungjawab
- Cravens, David W.
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