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Strategic marketing management cases / Dav...
Call Number
658.802 CRA s
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Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden

Description

Includes bibliographical references and index

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xvi, 624 p. : ills. ; 26 cm & app.
Language
English
ISBN/ISSN
256261253
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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