Gaya APA

Consumer behavior : building marketing strategy / Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney. (2000). Boston, MA: Irwin/McGraw-Hill, c.

Gaya MLA

Consumer behavior : building marketing strategy / Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney. 8th ed.. Boston, MA: Irwin/McGraw-Hill, c, 2000. Buku Wajib.