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Consumer behavior : building marketing strategy / Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The irwin/McGraw-Hill series in marketing
- Publisher
- Boston, MA : Irwin/McGraw-Hill, c., 2000
- Collation
- xxiv, 775 p. : ills. ; 26 cm & app.
- Language
- English
- ISBN/ISSN
- 71180397
- Classification
- NONE
- Edition
- 8th ed.
- Statement of Responsibility
- Hawkins, Del I.
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