Gaya APA

Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.. (2002). Boston, MA: Irwin/McGraw-Hill, c.

Gaya MLA

Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.. 6th ed.. Boston, MA: Irwin/McGraw-Hill, c, 2002. Buku Wajib.