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Marketing management : knowledge and skill...
Call Number
658.8 PET m
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Buku Wajib

Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, Jr.

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xx, 876 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
7118130
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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