Gaya APA

Marketing : principles and perspectives / William O. Bearden ; Thomas N. Ingram ; Raymond W. LaForge. (2001). Boston, MA: Irwin/McGraw-Hill, c.

Gaya MLA

Marketing : principles and perspectives / William O. Bearden ; Thomas N. Ingram ; Raymond W. LaForge. 3rd ed.. Boston, MA: Irwin/McGraw-Hill, c, 2001. Buku Wajib.