Search Suggestions
Loading...
{{ item.text }}
Search History
{{ tmpObj[key].text }}
Marketing : principles and perspectives / William O. Bearden ; Thomas N. Ingram ; Raymond W. LaForge
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- The irwin/McGraw-Hill series in marketing
- Publisher
- Boston, MA : Irwin/McGraw-Hill, c., 2001
- Collation
- xxxvii, 596 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 71180257
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Bearden, William O.
Comments
You must be logged in to post a comment