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Direct marketing : concepts and cases / Mukesh Chaturvedi
Description
includes bibliographical references and index
Detail Information
- Publisher
- New Delhi : Excel Books, c., 2001
- Collation
- xii, 589 p. : ills. ; 25 cm
- Language
- English
- ISBN/ISSN
- 8174461981
- Classification
- NONE
- Edition
- 1st ed.
- Statement of Responsibility
- Chaturvedi, Mukesh
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