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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Singapore : John Wiley & Sons, c., 2001
- Collation
- ix, 261 p. : ills. ; 24 cm 7 app.
- Language
- English
- ISBN/ISSN
- 471835765
- Classification
- NONE
- Statement of Responsibility
- Temporal, Paul
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