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Global marketing / Warren J. Keegan ; Mark C. Green
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2002
- Collation
- xxii, 594 p. : ills. ; 26 cm & glos.
- Language
- English
- ISBN/ISSN
- 130842680
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Keegan, Warren J.
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