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The Hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 2001
- Collation
- xii, 384 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 71364153
- Classification
- NONE
- Statement of Responsibility
- Mark, Margaret
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