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Advertising / Roderick White
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The McGraw-Hill series in marketing and advertising
- Publisher
- London : McGraw-Hill, c., 2001
- Collation
- vii, 317 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 71183663
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- White, Roderick
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