Learning aid for use with basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy. (1995). Boston, MA: Irwin/McGraw-Hill, c.
Learning aid for use with basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy. 13th ed.. Boston, MA: Irwin/McGraw-Hill, c, 1995. Buku Manual.