Learning aid for use with basic marketing : a global-managerial approach / William D. Perreault, Jr. ; E. Jerome McCarthy

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Detail Information

Publisher

Boston, MA : Irwin/McGraw-Hill, c., 1995

Collation

v, [450] p. : ills. ; 28 cm

Language

English

ISBN/ISSN

70005699

Classification

NONE

Edition

13th ed.

Statement of Responsibility

Perreault, William D., Jr.

Comments