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Positioning : the battle for your mind / Al Ries and Jack Trout
Description
Includes index
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 2000
- Collation
- xii, 246 p. : ills. ; 21 cm
- Language
- English
- ISBN/ISSN
- 71359168
- Classification
- NONE
- Edition
- 20th anniversary ed.
- Statement of Responsibility
- Ries, Al
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