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Brand warfare : 10 rules for building the ...
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658.827 DAL b
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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro

Description

Includes index

Detail Information
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xviii, 185 p. ; 24 cm
Language
English
ISBN/ISSN
71362932
Classification
NONE
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