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Customer equity : building managing relati...
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658.812 BLA c
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Customer equity : building managing relationships as valuable assets / Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas

Description

Includes bibliographical references and index

Detail Information
Publisher
Boston, MA : Harvard Business School Press, c.,
Collation
xix, 228 p. : ills. ; 24 cm & app.
Language
English
ISBN/ISSN
875847641
Classification
NONE
Statement of Responsibility
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