Gaya APA

Services marketing : people, technology, strategy / Christopher H. Lovelock. (2000). Upper Saddle River, NJ: Prentice-Hall, c.

Gaya MLA

Services marketing : people, technology, strategy / Christopher H. Lovelock. 4th ed.. Upper Saddle River, NJ: Prentice-Hall, c, 2000. Buku Wajib.