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Customer relationship management : creatin...
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658.812 STO c
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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka ; Jarmo R. Lehtinen

Description

Includes index

Detail Information
Publisher
Singapore : McGraw-Hill, c.,
Collation
x, 160 p. : ills. ; 25 cm & glos.
Language
English
ISBN/ISSN
71188614
Classification
NONE
Statement of Responsibility
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