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The Marketing research process / Len Tiu Wright and Margaret Crimp
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Harlow, Eng. : Prentice-Hall, c., 2002
- Collation
- xxv, 469 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 130117536
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Wright, Len Tiu
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