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Marketing communications / Patrick De Pels...
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658.802 DEP m
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Marketing communications / Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh

Description

Includes bibliographical references and indexes

Detail Information
Publisher
Harlow, Eng. : Pearson Education, c.,
Collation
xiv, 509 p. : ills. ; 25 cm
Language
English
ISBN/ISSN
273638718
Classification
NONE
Statement of Responsibility
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