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Romancing the customer : maximizing brand values through powerful relationship management / Paul Temporal and Martin Trott
Description
Includes index
Detail Information
- Publisher
- Singapore : John Wiley & Sons (Asia), c., 2002
- Collation
- xii, 211 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 471846155
- Classification
- NONE
- Statement of Responsibility
- Temporal, Paul
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