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Marketing management : a strategic decisio...
Call Number
658.8 BOY m
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Buku Wajib

Marketing management : a strategic decision making approach / Harper W. Boyd, Jr... [et al.]

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c
Collation
xxi, 594 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
71123075
Classification
NONE
Edition
4th ed.
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