Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer ; John F. Tanner, Jr.. (2002). New York, NY: McGraw-Hill/Irwin, c.
Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer ; John F. Tanner, Jr.. 2nd ed.. New York, NY: McGraw-Hill/Irwin, c, 2002. Buku Wajib.