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Business marketing : connecting strategy, ...
Call Number
658.8 DWY b
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Buku Wajib

Business marketing : connecting strategy, relationship, and learning / F. Robert Dwyer ; John F. Tanner, Jr.

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxix, 705 p. : ills. ; 26 cm & glos.
Language
English
ISBN/ISSN
71123326
Classification
NONE
Edition
2nd ed.
Statement of Responsibility
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