Gaya APA

Analysis for marketing planning / Donald R. Lehmann ; Russell S. Winer. (2002). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Analysis for marketing planning / Donald R. Lehmann ; Russell S. Winer. 5th ed.. New York, NY: McGraw-Hill/Irwin, c, 2002. Buku Umum.