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Analysis for marketing planning / Donald R...
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658.802 LEH a
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Buku Umum

Analysis for marketing planning / Donald R. Lehmann ; Russell S. Winer

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill/Irwin series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xiii, 256 p. : ills. ; 24 cm
Language
English
Classification
NONE
Edition
5th ed.
Statement of Responsibility
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