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Product management / Donald R. Lehmann ; R...
Call Number
658.56 LEH p
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Product management / Donald R. Lehmann ; Russell S. Winner

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxv, 502 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
71122265
Classification
NONE
Edition
3rd ed.
Statement of Responsibility
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