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The Marketing plan : how to prepare and implement it / William M. Luther
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : AMACOM, c., 2002
- Collation
- xviii, 318 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 814471013
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Luther, William M.
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