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Principles of service marketing and management / Christopher H. Lovelock ; Lauren Wright
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Penerbit
- Upper Saddle River, NJ : Prentice-Hall, c., 2001
- Deskripsi Fisik
- xix, 436 p. : ills. ; 26 cm & glos.
- Bahasa
- English
- ISBN/ISSN
- 130950122
- Klasifikasi
- NONE
- Edisi
- 2nd ed.
- Pernyataan Tanggungjawab
- Lovelock, Christopher H.
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