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Contemporary advertising / William F. Arens
Call Number
659.1 ARE c
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Contemporary advertising / William F. Arens

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The McGraw-Hill series in marketing
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxxii, 614 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
71122931
Classification
NONE
Edition
8th ed.
Statement of Responsibility
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