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Marketing planning & strategy / Subhash C. Jain
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Cincinnati, OH : South-Western, c., 1998
- Collation
- xviii, 925 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 324014805
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Jain, Subhash C.
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