Gaya APA

Marketing / Charles W. Lamb, Jr. ; Joseph F. Hair, Jr. ; Carl McDaniel. (2002). Cincinnati, OH: South-Western, c.

Gaya MLA

Marketing / Charles W. Lamb, Jr. ; Joseph F. Hair, Jr. ; Carl McDaniel. 6th ed.. Cincinnati, OH: South-Western, c, 2002. Buku Wajib.