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Marketing / Charles W. Lamb, Jr. ; Joseph F. Hair, Jr. ; Carl McDaniel
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Cincinnati, OH : South-Western, c., 2002
- Collation
- xiv, 750 p. : ills. ; 29 cm & app.
- Language
- English
- ISBN/ISSN
- 324125674
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Lamb, Charles W., Jr.
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