Gaya APA

Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson. (1998). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson. 6th ed.. New York, NY: McGraw-Hill/Irwin, c, 1998. Buku Wajib.