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Consumer behavior and marketing strategy /...
Call Number
658.8342 PET c
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Buku Wajib

Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson

Description

Includes bibliographical references and indexes

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxvi, 582 p. : ills. ; 26 cm & glos.
Language
English
ISBN/ISSN
71121110
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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