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Big brands, big trouble : lessons learned the hard way / Jack Trout
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : John Wiley & Sons, c., 2001
- Collation
- x, 223 p. ; 24 cm
- Language
- English
- ISBN/ISSN
- 471414328
- Classification
- NONE
- Statement of Responsibility
- Trout, Jack
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