Cases in strategic marketing management : business strategies in Latin America / Guillermo D'Andrea ; John A. Quelch. (2003). Upper Saddle River, NJ: Prentice-Hall, c.
Cases in strategic marketing management : business strategies in Latin America / Guillermo D'Andrea ; John A. Quelch. . Upper Saddle River, NJ: Prentice-Hall, c, 2003. Buku Wajib.