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Cases in strategic marketing management : business strategies in Latin America / Guillermo D'Andrea ; John A. Quelch
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2003
- Collation
- viii, 280 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130894907
- Classification
- NONE
- Statement of Responsibility
- D'Andrea, Guillermo
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