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The Relationship-based enterprise : powering business success through customer relationship management / Ray McKenzie
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Toronto : McGraw-Hill/Ryerson, c., 2003
- Collation
- xiv, 368 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 70860815
- Classification
- NONE
- Statement of Responsibility
- McKenzie, Ray
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