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IMC : using advertising and promotion to b...
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658.827 DUN i
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IMC : using advertising and promotion to build brands / Tom Duncan

Description

Includes bibliographical references and indexes

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xxxii, 783 p. : ills. ; 28 cm & glos.
Language
English
ISBN/ISSN
71123318
Classification
NONE
Statement of Responsibility
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