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Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill, c., 2003
- Collation
- xxiv, 232 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 658009451
- Classification
- NONE
- Statement of Responsibility
- Gregory, James R.
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