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Global marketing management : a strategic perspective
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Needham, Mass. : Allyn and Bacon, c., 1989
- Collation
- xx, 747 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 205118291
- Classification
- NONE
- Statement of Responsibility
- Toyne, Brian
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