Gaya APA

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. (2001). Upper Saddle River, NJ: Prentice-Hall, c.

Gaya MLA

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. . Upper Saddle River, NJ: Prentice-Hall, c, 2001. Buku Wajib.