Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel ; foreword by Bruce Nussbaum. (2003). Upper Saddle River, NJ: Prentice-Hall PTR, c.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel ; foreword by Bruce Nussbaum. . Upper Saddle River, NJ: Prentice-Hall PTR, c, 2003. Buku Wajib.