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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel ; foreword by Bruce Nussbaum
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall PTR, c., 2003
- Collation
- xxxii, 302 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 139696946
- Classification
- NONE
- Statement of Responsibility
- Cagan, Jonathan
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